How to Get More New Clients ASAP With Google Adwords Express from Design Blender
by David Tendrich
Click here to read on the blog instead.
AdWords Express has been a super powerful tool we’ve used to get new clients for our creative agency. It’s gotten to the point where we turn it on / off as needed.
On = contact form submissions almost instantly start rolling in. Off = schedule is full and we’re saturated with work.
If you’ve never heard of it, it’s Google’s “smart”, automatic version of AdWords that’s for people like me who hate keyword research and would rather bang my head against a wall than figure all that jazz out.
Basically, you tell Google the “category” of your ad by entering a general keyword (like “website design”), and Google automatically creates a keyword campaign for you based on how it observes search trends relating to that category.
So your ad could automatically show for up to thousands of keywords relating to “website design”, i.e. “top website design”, “website design companies”, etc.
The upside? It’s pretty dang smart. And for really big, super-popular categories like “logo design”, “website design”, etc. it’s pretty darn accurate. Google takes care of the keywords, you take care of the ad copy. Saves a LOT of time!
The downside? For more “nichey” stuff you’re going to show up for a lot of unrelated keywords. For example, for Reliable, our PSD to Code company, when trying to target “PSD to Code” we started showing up for some kind of medical thing called a “PSD code” that has absolutely nothing to do with us.
(However, for some reason those doctors kept clicking our ads and using up our budget… Ahem…)
Also, true PPC experts like to have control over everything. And they’re as nit-picky about keyword research as you are about design. So they might think Express is a bunch of garbage. However, I’m okay with garbage if it brings me a lot of paying clients. I’m sure you’d agree